I’m a big fan of Seth Godin who is an internationally respected marketing guru. He is redefining ‘marketing’ more in terms of building tribes and is a best selling author of 13 books.
He recently delivered a talk to the Independent Booksellers in the US. What he has to say about the future of publishing in the light of the demise of the music production industry is really interesting:
Listen here: The New Dynamics of Book Publishing
